A unique format in Mexico
In 2021, Alpura introduced Ecolean packaging for Vaquitas flavored milk. At the time, no other product in the category used a similar format, making it an instant eye-catcher. This early differentiation helped draw attention to the brand and encouraged consumers to try the product — a crucial advantage in a competitive category.
“When we first launched the product in its new form, it was very unique and disruptive. We saw a significant increase in sales and a strong consumer response thanks to the packaging."
Meeting sustainability expectations
The target audience for Vaquitas is families with children – a target group with little tolerance for brands that don’t take sustainability seriously. For them, environmentally responsible choices are expected. Therefore, sustainability was a key factor when selecting the new packaging. Ecolean’s lightweight design uses minimal raw materials and is developed to reduce environmental impact, aligning perfectly with Alpura’s ambition to meet these consumer demands.
From first mover to established favorite
While price has become an increasingly important factor in consumers’ purchasing decisions, Vaquitas continues to benefit from a strong, recognizable format that has helped secure its position in the market. The collaboration between Alpura and Ecolean illustrates how packaging innovation can drive differentiation and strengthen consumer engagement.
In short: ECOLEAN ♥ ALPURA
- Ambient distribution in Ecolean® Air Aseptic 125 ml & 200 ml
- Flavoured milk, evaporated milk, cream
- Ecolean EL4+ Aseptic Filling Machine
