Ecolean’s lightweight, innovative packaging provides the perfect complement. By pairing centuries of tradition with modern design, Hemme Milch offers consumers a product that is authentic, convenient, and stands out on the shelf.
“The packaging is an eye-catcher, helping our products stand out on the supermarket shelf. And customers appreciate the convenience and ease with Ecolean packaging”, says Alwine Hemme, Head of Sales & Logistics, Hemme Milch.
Packaging as part of the brand
For Hemme Milch, packaging does more than protect the product – it communicates who they are. The distinctive black-and-white Ecolean® Air packages have become a signature of the brand, reflecting quality, sustainability, and innovation. The commitment to innovative design has earned Hemma Milch several prestigious awards, including the German Brand Award 2023 in the Product Brand of the Year category.
“The reduction in waste and the innovative packaging materials reinforce our sustainability efforts. It enhances the customer experience while strengthening our position as a company that unites traditional, high-quality products with modern innovation – literally thinking outside the (milk) box”, says Alwine Hemme.
"The packaging is an eye-catcher, helping our products stand out on the supermarket shelf. And customers appreciate the convenience and ease with Ecolean packaging”
Premium dairy, minimal waste
From classic fresh milk to flavored favorites like chocolate and vanilla, Hemme Milch relies on Ecolean’s 500 ml and 1,000 ml formats to deliver a premium experience that matches the quality of the product inside. The lightweight, convenient packages reduce waste while supporting Hemme Milch’s positioning and sustainable strategy.
A strong partnership
Hemme Milch first chose Ecolean in 2010 as part of a packaging renewal strategy. Since then, the collaboration has grown into a long-term partnership, with innovation at the heart of the journey.
“We truly value the long-standing partnership we’ve built with Ecolean. What stands out to us is how the packaging continues to evolve and innovate – from design improvements to practical features like the opening mechanism”, says Alwine Hemme.
The reduction in waste and the innovative packaging materials reinforce our sustainability efforts. It enhances the customer experience while strengthening our position as a company that unites traditional, high-quality products with modern innovation – literally thinking outside the (milk) box.
In short: ECOLEAN ♥ HEMME MILCH
- Targeting customers shopping in the high-quality product segment
- Chilled distribution in Ecolean® Air 500 ml & 1000 ml
- Regular and laktose-free milk, natural yoghurt, flavoured milk, ice coffee and oat drink
